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Bachelor´s Degree in Industrial Electronics and Automatics Engineering

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Empresa

Código asignatura
GIELIA01-1-008
Curso
Primero
Temporalidad
Primer Semestre
Materia
Empresa (F. Básica)
Carácter
Formación Básica
Créditos
6
Pertenece al itinerario Bilingüe
Yes
Actividades
  • Tutorías Grupales (2 Hours)
  • Prácticas de Aula/Semina (14 Hours)
  • Clases Expositivas (42 Hours)
Guía docente

“Business” is a course that is part of the Basic Module and shares its name with the generic topic section of Business. It is taught during the first semester of the first year for all engineering students. The contents of the course are directly connected with several other topics covered throughout the degree, particularly with the courses offered by the Business Organization area.

The main goal of the course is to provide students with a broad understanding of managerial and business administration issues, which is essential for engineering students. Therefore, the course covers basic concepts of Economics, the functioning of markets and the role of firms in economic activity. The course also focuses on the different criteria for classifying firms. Then, firm decisions, both general (strategic management and organization) and functional (operations, marketing, and finance) are examined in depth.

Given that this is an introductory, first-year subject, no prerequisites need to be met to take the course. Nevertheless, the Degree’s general entry requirements apply.

These are the general and specific competencies that will be trained in this course:

  • CG3. Knowledge of basic and technological areas that allow the students to learn new methods and theories and give them the appropriate flexibility for adapting to new degrees.
  • CG4. Problem solving and decision-making capabilities, initiative, creativity and critical reasoning.
  • CG5. Capability to communicate and to transmit –both, spoken and written- engineering knowledge, abilities, and skills to all kind of audiences.
  • CG6. Capability to use compulsory specifications, regulations, and norms.
  • CG10. Organizational and planning capabilities applied to businesses and other entities.
  • CG14. Honesty, trustworthiness, ethic commitment and solidarity.
  • CG15. Teamwork capability.
  • CB6. Adequate knowledge of the concept of firm and the institutional and legal framework of businesses. Business organization and management.

Expected learning outcomes are as follows:

  • REM-1. Understanding the concept of firm, types of firms and the environment in which they operate.
  • REM-2. Understanding the different subsystems that shape a firm.
  • REM-3. Understanding the principles of business organization and management.

Unit 1. The organization of economic activity

            1.1. Economic activity and markets

            1.2. Analysis of economic variables

Unit 2. The firm

            2.1. Concept of firm and firm goals

            2.2. Types of firms: economic, organizational, and legal criteria

Unit 3. Environment and firm strategy

            3.1. Business environment analysis

            3.2. Strategic management

Unit 4. Finance

            4.1. Financial analysis

            4.2. Financial resources

            4.3. Investment appraisal

Unit 5. Operations

            5.1. The production function

            5.2. Production decisions

            5.3. Production systems

Unit 6. Marketing

            6.1. Market research

            6.2. Marketing-mix

Unit 7. Management

            7.1. Management levels and functions

            7.2. Organization

            7.3. Human resource management

In respect to in-person activities, lectures will be used for presenting the main ideas and concepts of each unit. They will focus on key issues related to the course contents. These type of class sessions involve a presentation by the lecturer, who may use audiovisual support. At the beginning of each unit, students will be encouraged to reflect on the potential connections and implications of the topic for their current daily life, as well as for their future professional activity as engineers. There will be also some time —either at beginning or at the end of the session— for taking stock, drawing conclusions, asking questions, and solving the doubts students might have.

Practical class sessions and group tutorial may be devoted to:

  • Exercises.
  • Case discussions based on readings and videos.
  • Workshops.
  • Individual or teamwork presentations.

Practical sessions may require prior, autonomous, homework on the side of students. In this case, students will be provided with the appropriate materials in advance. On this type of class sessions, special consideration will be given to the legal, environmental, safety, and social responsibility factors that impact the practice of the engineering profession, as well as to project management issues.

The current Ethical Code of the University of Oviedo is applicable in the development of this course.

WORK REQUIRING ATTENDANCE

WORK NOT REQUIRING ATTENDANCE

Lessons

Total hours

Lectures

Practical sessions

Group tutorials

Evaluation sessions

Total

Team work

Individual work

Total

Unit 1

21

6

2

8

5

8

13

Unit 2

13

4

1

5

3

5

8

Unit 3

20

6

2

8

4

8

12

Unit 4

36

10

4

14

8

14

22

Unit 5

25

7

3

10

5

10

15

Unit 6

15

3

1

2

6

3

6

9

Unit 7

12

4

1

5

2

5

7

Evaluation

8

4

4

4

4

Total hours

150

40

14

2

4

60

30

60

90

%

100

26.6

9.4

1

3

40

20

40

60

The students’ learning will be assessed as follows.

Ordinary evaluation period:

  • Theoretical-practical exam. The maximum grade for this test will be 6.5 points and a minimum of 40% (2.6 points) is required to pass the course.
  • Exercises/tests/assignments and participation during the semester will count a maximum of 3.5 points. A minimum of 40% (1.4 points) is required to pass the course.
  • Overall, the student must obtain 5 points to pass the course.

Extraordinary evaluation periods:

  • Theoretical-practical exam. The maximum grade for this test will be 6.5 points and a minimum of 40% (2.6 points) is required to pass the course.
  • Those students who were unable to achieve the minimum 40% (1.4 points) in the continuous assessment activities during the semester (i.e., exercises/tests/assignments and participation), will have to take a practical exam. The maximum grade for this test will be 3.5 points. A minimum of 40% (1.4 points) in this exam is required to pass the course.
  • Overall, the student must obtain 5 points to pass the course.

Differentiated evaluation:

  • Theoretical-practical exam (on the official exam day on the ordinary and extraordinary evaluation periods). The maximum grade for this test will be 6.5 points and a minimum of 40% (2.6 points) is required to pass the course.
  • A practical exam (on the official exam day on the ordinary and extraordinary evaluation periods). The maximum grade for this test will be 3.5 points. A minimum of 40% (1.4 points) in this exam is required to pass the course.
  • Overall, the student must obtain 5 points to pass the course.

Please, note that the use of proper grammar and spelling will be assessed in the tests and assignments.

The student will have access to specific articles and teaching materials (cases, readings...) for each unit.

TEXTBOOKS IN ENGLISH

Basic bibliography

Jones, G. R. (2007). Introduction to Business: How Companies Create Value for People. McGraw-Hill, New York, NY.

Kelly, M., & Williams, C. (2019). BUSN (11th ed.). Cengage Learning, Boston, MA.

Madura, J. (2010). Introduction to Business (5th ed.). Paradigm Publishing, Saint Paul, MN.

Pride, W., Hughes, R., & Kapoor, J. (2019). Foundations of Business (6th ed.). Cengage Learning, Mason, OH.

Other bibliography

Gómez-Mejía, L., Balkin, D., & Cardy, R. (2016). Managing Human Resources (8th ed.). Pearson, Upper Saddle River, NJ.

Grant, R. M. (2019). Contemporary Strategy Analysis (10th ed.). John Wiley & Sons, Chichester.

Jones, G. R., & George J. M. (2014). Contemporary Management (8th ed.). McGraw-Hill, New York, NY.

Kotler, P., Armstrong, G., Harris, L. C., & He, H. (2020). Principles of Marketing (8th ed.). Pearson, Harlow.

Mintzberg, H. (2000). The Structuring of Organizations. Prentice Hall, Upper Saddle River, NJ.

Pindyck, R., & Rubinfeld, D. (2018). Microeconomics (9th ed.). Prentice Hall, Upper Saddle River, NJ.

TEXTBOOKS IN SPANISH

Basic bibiography

Cuervo, A. (director) (2008). Introducción a la Administración de Empresas. Cívitas, Madrid.

Fernández, E., Junquera, B., & del Brío, J. A. (2008). Iniciación a los Negocios para Ingenieros. Aspectos Funcionales. Paraninfo, Madrid.

Pérez Gorostegi, E. (2014). Fundamentos de Economía de la Empresa. Editorial Universitaria Ramón Areces.

Pérez Gorostegi, E. (2014). Prácticas de Fundamentos de Economía de la Empresa. Editorial Universitaria Ramón Areces.

Other bibliography

Aguirreamalloa, J., & Larios, P. (2015). Finanzas de la Empresa. Asertos.

Calvo A., Parejo J. A., Rodríguez L., & Cuervo, A. (2014). Manual del Sistema Financiero Español. Ariel Economía y Empresa. 

Chiavenato, I. (2015). Introducción a la Teoría General de la Administración (8ª ed.). McGraw-Hill, Madrid.

García Echevarría, S. (2014). Introducción a la Economía de la Empresa. Díaz de Santos.

Gómez-Mejía, L. R., Balkin, D., & Cardy, R. (2016). Gestión de Recursos Humanos (8ª ed.). Pearson-Prentice Hall, Madrid.

Gutiérrez Aragón, O. (2013). Fundamentos de Administración de Empresas. Pirámide.

Fernández, E., Avella, L., & Fernández, M. (2006). Estrategia de Producción. McGraw-Hill, Madrid.

Hernández y Rodríguez, S. (2014). Introducción a la Administración: Teoría General Administrativa. Origen, Evolución y Vanguardia (5ª ed.). McGraw-Hill, Madrid.

Jones, G. R., & George, J. M. (2014). Administración Contemporánea (8ª ed.). McGraw-Hill, Madrid.

Koontz, D. (2014). Elementos de Administración (8ª ed.). McGraw-Hill, Madrid.

Ventura, J. (2008). Análisis Estratégico de la Empresa. Paraninfo, Madrid.

OTHER SOURCES OF INFORMATION

Websites of international, European, national, regional, and/or local organizations and agencies.

Press and other media websites.

Corporate websites.